By Jake Coleman
Numerous individuals have suggested that the film industry could emerge as a prominent domain for implementing Web3 and blockchain technology. Movies, which have traditionally relied on financial backing from affluent investors or centralized production companies, can now benefit from blockchain technology’s distinctive array of tools to decentralize the investment process.
Blockchain Technology Is Changing the Movie Industry
Launching projects by filmmakers can be expedited, and individuals now have the opportunity to possess a vested interest in the financial results of a film in a manner that was not historically feasible. Blockchain technology makes These advancements possible, offering enhanced transparency and efficiency.
The inclination towards tokenization in various forms of entertainment is on the rise. As a result, there appears to be a growing acceptance in the general public for movies that incorporate cryptocurrency-related elements.
An illustration of this can be seen in the movie Bull Run, a Spanish documentary that debuted on November 15th at the Doc NYC documentary film festival in New York City. Bull Run, helmed by Ana Ramón Rubio, presents itself as “the inaugural tokenized film in recorded history,” amassing a sum of 320,000 euros (approximately $370,000 at the given moment) within 24 hours in September 2021.
As per the statement made by producer Juanjo Moscardó, the procedure had a significant impact. A recent Q&A session discussing the film mentioned that the funding for the movie took four years to be successfully secured. As stated in the film, this occurred within a single day for raising.
It is widely believed that financing through tokenization presents a highly favorable alternative. This is primarily due to the inherent urgency of specific filming or shooting endeavors, where immediate access to funds becomes imperative. And that is precisely what we intended to accomplish – solely Bull Run. And it was desired to participate in the bull run.
Bull Tokens That Give Rights to Profits From the Movie
The film’s backers were provided with BULL tokens, which are security tokens representing “the debt issued for the film and conferring specific entitlements to the film’s profits.” Holders have ensured a specific portion of the profits allocated through blockchain and various perks like exclusive invitations to premieres and recognition as producers.
In the film, various segments featuring the top investor were incorporated, where they were granted a brief duration of 60 seconds to express their thoughts freely. These segments were subsequently edited and dispersed throughout the movie.
The documentary commenced filming during the pinnacle of the bullish market in the latter part of 2021. In the film, it is depicted that Rubio’s acquaintance introduced her to the world of cryptocurrency, leading her to develop a strong interest in trading and being captivated by the remarkable profits she observed. The family members were not pleased, expressing their concerns about it being a pyramid scheme and urging her to discontinue trading and seek therapy as an alternative. However, instead of relinquishing it, she created a documentary.
Why Is This Movie Unique?
Bull Run provides a narrative from an individual’s perspective on the overwhelming nature of the rapid growth experienced in a bullish market. The documentary offers a comprehensive analysis of blockchain technology and includes interviews with various influential individuals in the cryptocurrency field who primarily speak Spanish. However, the emotional focal point of the film revolves around Rubio’s intense fixation on trading and its impact on her personal life.
The film is characterized by its meta nature, focusing predominantly on the behind-the-scenes aspects of the filmmaker’s process and the production of the documentary itself. During an interview with a host named Miguel Ángel González, who runs a YouTube channel called Bitcoin al Dia (“Bitcoin Every Day”), the camera shifts its focus to show Rubio handing her mobile device to a member of her production team. This allows the person to engage in trading activities on her behalf while the interview occurs.
While Bull Run is remarkably humorous and generally lighthearted, it also delves profoundly into the director’s private life, examining the impact of crypto trading on her marital bond and how this documentary revitalized her enthusiasm for the art of filmmaking. Significantly, it also traces Rubio’s journey as everything collapsed in 2022.
One of the most crucial themes explored in the film revolves around the journey of a character who transitions from initially perceiving crypto as a speculative asset to being compelled to reassess its significance amidst a downturn in the market.
Ultimately, this character discovers how individuals across the globe utilize Bitcoin and blockchain technology to enhance their lives and transform traditional, centralized systems.
The rate of transformation in cryptocurrencies is swift, as evidenced by the phenomenon known as Bull Run. So, what is Rubio’s current perspective regarding cryptocurrency after more than two years of involvement in the blockchain industry? The individual expressed their existing belief in Bitcoin to Cointelegraph.
Various intriguing projects exist, although their future outcomes remain uncertain. Undoubtedly, the future outcome of Bitcoin remains uncertain, yet there is a prevailing belief in its potential for success. And at this very moment, one finds oneself in the position of being a holder.”
Regarding whether it is believed that one might find themselves once more immersed in the intricate world of trading:
I am still determining my potential involvement in trading during the anticipated bull run in 2025. Let’s observe how this dependency is managed.
